First Scan
The camera is live on launch, a barcode is looked up first, and when the barcode misses the user turns the box so the ingredient panel itself is read, either path scored against the four published rules and either path…
The Verdict Card
The card that rises over the live viewfinder in 260ms carrying three things and only three: the offending ingredient named in the largest type in the app, the chip naming which of the four rule families it broke, and…
Cold Open
One screen, one line of copy, the reticle, the system camera prompt over it, and an anonymous session starting alongside the camera rather than in front of it.
The Published Rulebook
Every rule the app applies, written out in plain language on its own screen, reachable from any card and from onboarding, plus the four family toggles that are the entire meaning of the case's phrase "their own…
Better In This Aisle
One alternative product on a flagged card, chosen by applying the same published rulebook to the same catalogue, never sponsored and never paid for by anybody.
Ten Scans, Then The Price
Ten free scans for the life of the install, then $49.99 a year or $8.99 a month, presented twice: a dismissible offer as the last onboarding screen and a hard gate on the eleventh scan.